Dennise Zavalla

Chief Digital Marketing Strategist. 15 years in digital marketing, adapting through every shift from the early days of social media to AI.

Let's work together View my resume
  • 2011in digital marketing since
  • 20+social accounts handled
  • 16websites built
3D portrait of Dennise with long brown hair, wearing a pink pinstripe shirt and hot pink tie

Start here

Short on time? Four quick looks at my range. Tap one to jump straight to it.

Have I worked in your industry?

Pick yours. The page pulls up the real clients, websites and videos I've worked on for businesses like yours.

How I plan the work

The thinking behind the content. These are sample plans in the same format I use with clients. Client names are removed and the figures are illustrative.

Social strategy one-pager

Paint-and-sip studio, Australia

  • 90 days
  • Instagram, TikTok, Facebook
  • Email

The goal

Fill weeknight classes. Weekends sell out, but Tuesday to Thursday sit at about 55% capacity.

Positioning

"The easiest night out you'll actually remember."

Who I'm targeting

  • Party planners, 25 to 40. Birthdays and hens nights, booking for 6 to 12 people.
  • Couples. Want a date night that isn't dinner again.
  • Team leads. Need a low-effort, inclusive team outing.

Content pillars

  • 30% Behind the canvas: time-lapses, setting up, the artists
  • 25% Guest moments: reposts, before and after, reactions
  • 20% Paint-along tips: quick wins people save
  • 15% Offers and events: weeknight specials, private bookings
  • 10% Community: local venues, charity nights

Cadence

  • Instagram 4 reels, 3 carousels a week
  • Stories daily, class-night polls
  • TikTok 3 a week, reels reworked
  • Facebook an event for every class
  • Email fortnightly, weeknight offer

90-day plan

  1. Month 1, set up. Bio, highlights, booking link, UGC permission card at every table.
  2. Month 2, grow. Two reel formats tested weekly, creator night with 3 locals.
  3. Month 3, convert. Weeknight bundle, retargeting video viewers, email win-back.

What I measure (90-day targets)

  • 55% 75%weeknight fill rate
  • +40%clicks to the booking page
  • 2xsaves per post
  • 20 a monthguest tags to repost

Lead systems that never sleep

An AI receptionist and lead capture system I designed in n8n for a clinic. I wrote the script, set the rules and decided when a person steps in. The AI just makes sure no enquiry waits until morning.

AI receptionist and lead capture Runs every time someone enquires
  1. 1 Web + socials Enquiry comes in

    A form, a DM or a comment, at any hour of the day.

  2. 2 Claude Replies in seconds

    In the clinic's voice, from the FAQ and script I wrote. It never gives medical advice.

  3. 3 n8n Lead is qualified

    Asks about the procedure, timing and insurance, then scores the lead with my rules.

  4. 4 Slack Front desk takes over

    Hot leads and clinical questions go to a person, with the full chat attached.

    Anything unsure goes to a person, never a guess
  5. 5 Calendly Consult booked

    The patient picks a slot and gets a confirmation and reminders.

  6. 6 HubSpot Follow-up and report

    Not ready yet? A 3-email nurture. Every Monday: enquiries, bookings and where they came from.

How fast a new enquiry hears back

Before
14 hrs
With the system
1 min

Leads go cold fast, so speed wins the booking. What stays human: the offer, the script, the hand-off rules and every clinical conversation.

24/7 every enquiry answered, even after hours and on weekends Illustrative example. Reply times depend on the clinic's hours and volume.

Mobile apps I've designed and built

Three working apps for iPhone and Android, made with React Native. Each one opens in your browser, so you can tap through it right now.

Reels I've edited

Short vertical videos for clinics, restaurants, builders and tech brands. Tap any reel to play it with sound.

Graphics I've designed

Social posts, ads, logos, pitch decks and eBook covers. Tap any piece to see it full size.

More previous work A 16-page compilation of earlier design projects (PDF, 14 MB)

Email designs

Six campaign emails in six different looks, each coded to work in Gmail, Outlook and Apple Mail and to stack on a phone. Hover a card to scroll through it, or open it full size.

Animation samples

Logo openers, intros and company explainers I animated.

    eBooks I've written and designed

    Lead magnets and guides for home builders, finance, bookkeeping and education brands.

    A bit about me

    • 15 yearsin digital marketing, since 2011
    • Chief Strategistat a digital marketing agency
    • Mass Commwith a minor in Advertising, St. Scholastica's College
    • 2D + 3Danimation, plus AI tools in the workflow

    I've been in the digital marketing game since 2011, and the game has changed under my feet more times than I can count. I've changed with it.

    I'm Dennise, a Chief Digital Marketing Strategist with 15 years of experience across social media, content, email and brand, from the early days of Facebook pages to reels, funnels and now AI. I studied Mass Communication with a minor in Advertising at St. Scholastica's College, sharpened my creative edge with 2D and 3D Animation, and never looked back. I've led strategy at a digital marketing agency as Chief Strategist, and the through-line across everything I've done is this: whatever the platform or the tool, I learn it, and I bring the craft with me.

    My client roster spans industries that couldn't be more different from each other, and that's exactly how I like it. I've crafted content strategies for luxury real estate developers, run social media for paint-and-sip venues across Australia, built email and lead generation systems for freight companies, created patient-facing campaigns for oral surgery and psychiatric health clinics, and repositioned a plumbing brand from the ground up. Different industries, same standard: learn the audience, do the homework, and make the work bold and intentional.

    I specialise in social media management, content strategy, email marketing, lead generation, and brand positioning, and I bring a strategist's eye to every single piece of content that goes out the door. I also move fast. I'm a quick study in new tools, new industries, and new challenges, which means you spend less time onboarding me and more time with the work moving.

    I'm a genuine collaborator at heart. I don't just work for my clients and teams. I work with them. The best ideas come from the room, and I'm always in it.

    And yes, I'm actively embracing AI, because that's where the industry is going and I'd rather lead the curve than chase it. But I'll always be the first to say: some things still need a human touch. The strategy, the instinct, the relationship. That's never getting automated on my watch.

    • Social media management
    • Content strategy
    • Email marketing
    • Lead generation
    • Brand positioning
    • 2D and 3D animation

    Let's build something worth talking about.

    If you're looking for someone to take your brand seriously and have a little fun doing it, you're in the right place.

    zavalla.dennise11@gmail.com WhatsApp LinkedIn Resume (PDF)
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