Dennise Zavalla

Chief Digital Marketing Strategist. 15 years in digital marketing, adapting through every shift from the early days of social media to AI.

Let's work together View my resume
  • 2011in digital marketing since
  • 20+social accounts handled
  • 17websites built
Anime-style portrait of Dennise with long brown hair, caramel streaks and a monarch butterfly

Have I worked in your industry?

Pick yours. The page pulls up the real clients, websites and videos I've worked on for businesses like yours.

How I plan the work

The thinking behind the content. These are sample plans in the same format I use with clients. Client names are removed and the figures are illustrative.

Social strategy one-pager

Paint-and-sip studio, Australia

  • 90 days
  • Instagram, TikTok, Facebook
  • Email

The goal

Fill weeknight classes. Weekends sell out, but Tuesday to Thursday sit at about 55% capacity.

Positioning

"The easiest night out you'll actually remember."

Who I'm targeting

  • Party planners, 25 to 40. Birthdays and hens nights, booking for 6 to 12 people.
  • Couples. Want a date night that isn't dinner again.
  • Team leads. Need a low-effort, inclusive team outing.

Content pillars

  • 30% Behind the canvas: time-lapses, setting up, the artists
  • 25% Guest moments: reposts, before and after, reactions
  • 20% Paint-along tips: quick wins people save
  • 15% Offers and events: weeknight specials, private bookings
  • 10% Community: local venues, charity nights

Cadence

  • Instagram 4 reels, 3 carousels a week
  • Stories daily, class-night polls
  • TikTok 3 a week, reels reworked
  • Facebook an event for every class
  • Email fortnightly, weeknight offer

90-day plan

  1. Month 1, set up. Bio, highlights, booking link, UGC permission card at every table.
  2. Month 2, grow. Two reel formats tested weekly, creator night with 3 locals.
  3. Month 3, convert. Weeknight bundle, retargeting video viewers, email win-back.

What I measure (90-day targets)

  • 55% 75%weeknight fill rate
  • +40%clicks to the booking page
  • 2xsaves per post
  • 20 a monthguest tags to repost

AI that does the busywork

An n8n workflow I set up to take a social post from brief to scheduled. AI drafts it, a person approves it. The strategy and the final say stay human.

Social post approval flow Runs every time a brief comes in
  1. 1 Google Sheets Brief comes in

    Topic, pillar, format and date added to the content sheet.

  2. 2 Claude AI drafts the post

    Caption, hook and hashtags in the brand's voice, from a saved style guide.

  3. 3 Canva Design fills itself

    The headline drops into the brand template and exports.

  4. 4 Slack Human approves

    Client gets a preview with Approve or Change buttons.

    Changes go back to step 2 with the note
  5. 5 Meta Business Suite Scheduled

    Booked into the best time slot for that account.

  6. 6 Email Weekly report

    Reach, saves and clicks per post sent to the client on Monday.

Time per post

By hand
45 min
With the flow
12 min

The 12 minutes left are the parts that need a person: checking the angle, tweaking the hook and approving.

11 hours back every month on a 20-post calendar Estimate. It depends on how many rounds of changes a client asks for.

Mobile apps I've designed and built

Three working apps for iPhone and Android, made with React Native. Each one opens in your browser, so you can tap through it right now.

Reels I've edited

Short vertical videos for clinics, restaurants, builders and tech brands. Tap any reel to play it with sound.

Graphics I've designed

Social posts, ads, logos, pitch decks and eBook covers. Tap any piece to see it full size.

More previous work A 16-page compilation of earlier design projects (PDF, 14 MB)

Email designs

Six campaign emails in six different looks, each coded to work in Gmail, Outlook and Apple Mail and to stack on a phone. Hover a card to scroll through it, or open it full size.

Animation samples

Logo openers, intros and company explainers I animated.

    eBooks I've written and designed

    Lead magnets and guides for home builders, finance, bookkeeping and education brands.

    A bit about me

    I've been in the digital marketing game since 2011, and the game has changed under my feet more times than I can count. I've changed with it.

    I'm Dennise, a Chief Digital Marketing Strategist with 15 years of experience across social media, content, email and brand, from the early days of Facebook pages to reels, funnels and now AI. I studied Mass Communication with a minor in Advertising at St. Scholastica's College, sharpened my creative edge with 2D and 3D Animation, and never looked back. I've led strategy at a digital marketing agency as Chief Strategist, and the through-line across everything I've done is this: whatever the platform or the tool, I learn it, and I bring the craft with me.

    My client roster spans industries that couldn't be more different from each other, and that's exactly how I like it. I've crafted content strategies for luxury real estate developers, run social media for paint-and-sip venues across Australia, built email and lead generation systems for freight companies, created patient-facing campaigns for oral surgery and psychiatric health clinics, and repositioned a plumbing brand from the ground up. Different industries, same standard: learn the audience, do the homework, and make the work bold and intentional.

    I specialise in social media management, content strategy, email marketing, lead generation, and brand positioning, and I bring a strategist's eye to every single piece of content that goes out the door. I also move fast. I'm a quick study in new tools, new industries, and new challenges, which means you spend less time onboarding me and more time with the work moving.

    I'm a genuine collaborator at heart. I don't just work for my clients and teams. I work with them. The best ideas come from the room, and I'm always in it.

    And yes, I'm actively embracing AI, because that's where the industry is going and I'd rather lead the curve than chase it. But I'll always be the first to say: some things still need a human touch. The strategy, the instinct, the relationship. That's never getting automated on my watch.

    • Social media management
    • Content strategy
    • Email marketing
    • Lead generation
    • Brand positioning
    • 2D and 3D animation

    Let's build something worth talking about.

    If you're looking for someone to take your brand seriously and have a little fun doing it, you're in the right place.

    zavalla.dennise11@gmail.com WhatsApp LinkedIn Resume (PDF)